A marketing research firm has found Americans are choosing to consume a more healthy, sustainable diet rather than opting for a temporary short-term diet that may not be sustainable over the long-term. According to findings, 29 percent of women and 19 percent of men are currently on diets. Ten years ago, the numbers were 35 percent and 23 percent, respectively. While 8 out of 10 dieters stated their goals were to both lose weight and improve health, approximately 7 out of 10 dieters stated improving their health was the primary reason they initiated dieting. If you plan on doing your body good, do what more and more others are doing - follow a sustainable healthy diet that can be maintained for the long-term.
Source: Reuters. January 4, 2008.